Saturday, February 29, 2020
How to choose between two really good job candidates
How to choose between two really good job candidates As a hiring manager, your reputation is built and bolstered by your ability to source top-tier candidates for positions across your organization. Chances are your performance goals are closely tied to how effective you are at stocking your company’s teams with the best available talent.Sometimes this is a relatively straightforward task, and the perfect candidate comes your way for an open position- all you have to do is get them interested and sell them on the notion of joining your team. Other times, the hiring process is a bit more difficult.Most seasoned hiring managers have encountered nearly every permutation of hiring challenge imaginable- one particularly anxiety-inducing one is when you have what seems to be two â€Å"perfect†candidates who are vying for the same position. Both candidates are well-qualified, have impeccable industry backgrounds and skill sets, come equipped with sterling references, and appear to be great potential fits in all key areas- and y ou’re tasked with deciding who rises from the candidate heap and earns the coveted spot.Here’s a solid method for successfully handling this situation in an effort to best meet your company’s needs.Look beyond the obviousIf you’re facing the choice of having to decide between two great candidates and they both seem equally matched in all the key metrics you typically base your hiring decisions upon, then look beyond the typical. Step back from the situation and think about whether or not a candidate made a positive impression on you in an area that you typically overlook or don’t weigh heavily. If there’s an area of strength that may help one candidate perform on the job- no matter how small- then consider taking into consideration. Traits like personality type and problem-solving style aren’t off-limits, even if they don’t fit into typical evaluation models.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});Gi ve a testWhen facing two seeming equal candidates, take a step beyond and really put them to the test. Consider giving them an additional work-related task to see who does best. Having the candidates complete a project that mirrors one of the responsibilities that they’ll encounter on the job is not uncommon, and can really help you make a tough decision a little easier.Get a second opinionJust like no person is an island, no employee is alone in a company- and neither are you. There are reasons why many interviews are conducted by multiple people and over several encounters- hiring someone new for a position in your organization is no small decision, and having multiple opinions factor into the final decision can help ensure that the best choice is made. If you haven’t already, have the candidates meet with other key decision-makers in your company and use their opinions to help you work through this difficult situation.Trust your instinctsThe truth is, there is no pe rfect candidate. Despite all the state-of-the-art analytics your company uses to gauge candidates and how well they sold themselves during the interview process, there’s just no surefire way to know for sure how well they’ll do when they’re on the job and hitting the ground running. Don’t forget this when you’re facing a difficult hiring decision, and also don’t forget to trust your well-honed instincts as an experienced hiring manager. Hiring someone new is always a leap of faith- so have a little faith in your ability to choose between two candidates wisely using your experienced eye.Don’t write one candidate off completelyNo matter how difficult it is, at some point you’re going to have to make a decision between two highly qualified candidates. Hopefully, you make the right choice. That said, choosing one candidate above another doesn’t mean it’s necessarily â€Å"goodbye forever†to the losing candidat e. A savvy hiring manager knows that it’s in their company’s long-term benefit to maintain a talent-rich pipeline. That said, do your best to keep all good candidates in your orbit- because you never know when a new position will open up and you’re back on the hunt.
Thursday, February 13, 2020
Tourism and Indigenous Peoples Assignment Example | Topics and Well Written Essays - 1500 words
Tourism and Indigenous Peoples - Assignment Example Looking out over a vast, desolate landscape, the older man responds, â€Å"They can bloody well have it†(Weir, 1981). Aboriginal peoples aren’t just part of this remoteness – for many, they have come to symbolize it. I believe that this impression of the Aborigines is intrinsic to Australia’s cultural self-image, part of a pervasive and dominant national mindset. It has a debilitating effect on efforts to decrease traditional economic disparities and make Aboriginal peoples a productive part of the country’s economic mix. Dislocation is the inevitable product of treating Aboriginal people as novel curiosities, or historic anomalies. Until this perspective changes, I believe an almost carnival image will plague the Aborigines and will likely prove too imposing an impediment to indigenous economic integration. â€Å"The implications of†¦potentially expanding employment disparity is amplified for discrete Indigenous communities because they are remote, and opportunities in what is termed the ‘real’ (or mainstream) economy are extremely circumscribed†As I contemplated this reading, I couldn’t help thinking about a series of television commercials advertising American Indian gambling casinos, which are typically only aired in the early morning hours. To me, this reflects the ingrained cultural disenfranchisement of America’s indigenous peoples, who are surely one of the most notable examples of a culturally and economically disadvantaged native population. Their cultural remoteness has kept them out of America’s economic mainstream as surely as has the Aborigines.’ In America, â€Å"fringe†business opportunities, or tourist businesses that exploit stereotypical notions, are often the only means for economic advancement available to native Americans. I believe this is, or will become, the case with Australia’s indigenous peoples, who
Saturday, February 1, 2020
Art & the Pregnant Form Essay Example | Topics and Well Written Essays - 2500 words
Art & the Pregnant Form - Essay Example Through the years, the way in which the pregnant form has been represented, misrepresented and ignored has been a growing theme, coming into full flower in the modern art world in a variety of media. What is painted or sculpted and how this is done reveals much about the prevailing attitudes of the time period in which the art work was created. From the fully clothed, questionable nature of early artists’ renditions of pregnant women to the fully nude and exposed form of today’s pregnant sculptures, the art of the pregnant form has definitely advanced into the worldview. To gain an understanding of how this change came about, it is necessary to learn more about some of the artists that have participated in this centuries long debate about how best to portray the multiple aspects of the pregnant woman – her impending motherhood, her swelling form, her newfound tenderness. Among these artists are Jan van Eyck, Gustav Klimt, Egon Schiele, Lucien Freud, Marc Quinn an d Ron Mueck. By looking at how these artists portrayed pregnant women as well as their motivations in doing so, we can begin to gain an understanding of how the cultural attitude toward pregnancy and the female form has changed. Jan van Eyck is the earliest of these painters, having painted his â€Å"Giovanni Arnolfini and His Wife†in 1434. This painting has been largely acknowledged primarily due to the various examples of symbolism contained in the painting as well as for its unique perspective. However, left mostly out of the conversation is the idea that Arnolfini’s wife is pregnant. Closer inspection indicates that Jeanne de Chanany is not actually pregnant but is instead wearing the voluminous clothing popular for the early Renaissance period. â€Å"Although many modern viewers mistakenly assume Giovanna is pregnant, art historians familiar with 15th century painting point out
Friday, January 24, 2020
Moments of Life Essay -- essays research papers
Moments of Life How does it seem to be that a natural man who has devoted his life to philosophy should be cheerful in the face of death? It seems that he is confident of finding the greatest blessing in the next world when his life is finished. Philosophy and religion have many differences pertaining to how you live your life and what happens to your soul when you die. Their ideas are so different, yet so alike. Living a philosophical life is to find the truth, to search for wisdom. The love and pursuit of wisdom is religious in a way. It is essential for the nurturing and growth of the soul as well as for the health and welfare of the state. "The unexamined life is not worth living" (Apology 38a). Socrates would rather die than give up philosophy. Philosophy is the practice for death and dying because it is the performance for separation from the body, in which a philosopher is trying to achieve the whole time, trying to separate your soul from the worldly desires. There is not a point in partaking of these worldly desires because they are never perfect. No matter how beautiful something is, it is never perfect, there is always something that could be changed to make it better. The separation of the body and soul is a philosopher’s wish being granted. The art of practicing philosophy can be devoted into one group: the progression and knowledge of the soul. Socrates was put in Athens in order to push people, to have them challenge their own souls knowledge. Socra...
Thursday, January 16, 2020
International Multimedia Conference Essay
Camuri, A. , Mazzarino, B. , Ricchetti, M. , Timmers, R. , and Volpe, G. (2004). Multimodal analysis of expressive gesture in music and dance performances. In Gesture-Based Communication in Human-Computer Interaction, 2915, 357-358. The article focuses on research concerning the analysis of expressive gesture from the perspective of multimodal interaction and the development of systems of multimodal interaction by considering the role that non-verbal expressive gesture would play in the communication process. The multimodal analysis focuses mainly on dance and music because they provide a comprehensive emotional and expressive content. The authors explained the involvement of auditory and visual gestures in demonstrating the expressive purpose of the performers. They tested the model of auditory and visual gestures by making a comparison of the performances with the ratings of audiences of the same dance and music performances. Other topics that students can get from the article include the definition of the expressive gesture, framework for multimodal analysis of expressive gesture in terms of the ability of performers to relay their emotions to the audience, and automated extraction of auditory and visual cues. Dowling, R. G. , Dowling, R. , Reinke, D. , & National Cooperative Highway Research Program (2008). Multimodal level of service analysis for urban streets. Washington, D. C. : Transportation Research Board. The authors highlighted the findings of a study on how the public can interpret the quality of multimodal service offered by urban streets. The study focuses mainly on various factors that influence or affect the perception of various travelers when it comes to the level of service of urban streets, particularly the perceptions of automotive drivers, bicycle riders, bus riders, and pedestrians. The authors stressed the importance of using models of level of service in analyzing the benefits that urban travelers can get from context-focus street designs. The book will help widen the knowledge of students in applying multimodal analysis to urban streets. It provides students with insights into the definition of urban streets and transits, techniques of analyzing the level of service for urban streets, and economic and safety aspects of level of service. Other topics covered in the book include the integration of four models of level of service in order to have the same level of service rating system and suggested level of service for bicycle riders, transit passengers, and pedestrians. Foote, J. , Boreczky, J. , Girgensohn, A. , & Wilcox, L. (1998). An intelligent media browser using automatic multimodal analysis. International Multimedia Conference. Proceedings of the Sixth ACM International Conference on Multimedia, 375-380. The article provides a way to automatically analyze multimedia using an intelligent browser. The automatic multimodal analysis allows users to have informed decisions on various interests in the field of media in order to avoid searching areas outside the scope their interest. The article provides explanation on two types of automatic multimodal analysis, the audio similarity to identify the speaker and the frame differences to detect shot. Recognition of gesture, motion, and face in the browsing scheme and the combination of audio and video analysis are integrated in the automatic multimodal analysis. The article can enhance the knowledge of students on automatic analysis of multimedia resources by providing various ways to make noisy and erroneous automatic estimates more applicable to the user. Some examples of multimedia resources include digital ink, closed captions, audio, video, and text annotations. Kress, G. & Van Leeuwen, T. (2001). Multimodal discourse: the modes and media of contemporary communication. Arnold, New York: Oxford University Press. The authors provided insights into the role that the communication theory will play in the era of interactive multimedia. They compared how the design thinking and production thinking will interact during the design and development of communicative messages. They explained that design thinking and production thinking are two important types of thinking processes that take place during an individual’s interaction with resources and media he or she utilized. The book is very relevant to the research concerning multimodal analysis because it helps widen the knowledge of students and readers in the field of communication, language, and media. Moreover, students will learn to take the challenge brought by the emergence of multimedia, multimodality, and multi-skiing. The book will supplement students’ understanding of designing multimedia that was learned in school. It is not only catered to students but all types of professionals who are interested in multimodal design such as journalists, designers, photographers, and other people who are connected to the of science and mathematics. O’Halloran, K. L. (2006). Multimodal discourse analysis: systematic-functional perspectives. London, England: Continuum International Publishing. The book discusses important research in the field of multimodal texts and multimodal discourses. It focuses mainly on the development of the theory and the methodology of analyzing discourses by utilizing various semiotic resources like visual images, architecture, language, and space. The book provides an explanation on how the multimodal discourses are produced through the interaction of different semiotic modes of communication. Different modes of communication may include static and dynamic visual images, language, electronic media, architecture, electronic print, or electronic film. The book provides explanation on phase and transition, interaction of body movement and camera, use of color, typography, and layout. Other topics covered in the book include the development of multiple integrated semiotic model, visual semiosis in electronic films, application of system-functional theory in various semiotic resources, and analysis of three-dimensional space such as the Sydney Opera House. Ventola, E. , Charles, C. , & Kaltenbacher, M. (2004). Perspectives on multimodality. Amsterdam, Netherlands: John Benjamins Publishing Co. The authors provided a background on various perspectives about multimodal discourse by focusing on methodological and theoretical issues such as multiple semiotic systems, mode hierarchies, and multimodal corpus annotation. The advent of computer and the growing use of the Internet allow scholars to be particularly interested on the characteristics of different modes of communication and the way these modes of communication can function semiotically and integrate in the emerging discourse analyses around the world. The book can help widen the understanding of students on the similarity between language and non-linguistic semiotic mode of communication, different signs of nature within the multimodality perspective, role of text imaging in providing positive outcomes for the learners, and the influence of semiotic transformation in the formal language of mathematics on the effectiveness of science to provide description of the physical world. Moreover, students can learn how to apply multimodal analysis in various fields such as entertainment, medicine, mathematics, design of buildings, and translation. References Camuri, A. , Mazzarino, B. , Ricchetti, M. , Timmers, R. , and Volpe, G. (2004). Multimodal analysis of expressive gesture in music and dance performances. In Gesture-Based Communication in Human-Computer Interaction, 2915, 357-358. Dowling, R. G. , Dowling, R. , Reinke, D. , & National Cooperative Highway Research Program (2008). Multimodal level of service analysis for urban streets. Washington, D. C. : Transportation Research Board. Foote, J. , Boreczky, J. , Girgensohn, A. , & Wilcox, L. (1998). An intelligent media browser using automatic multimodal analysis. International Multimedia Conference. Proceedings of the Sixth ACM International Conference on Multimedia, 375-380. Kress, G. & Van Leeuwen, T. (2001). Multimodal discourse: the modes and media of contemporary communication. Arnold, New York: Oxford University Press. O’Halloran, K. L. (2006). Multimodal discourse analysis: systematic-functional perspectives. London, England: Continuum International Publishing. Ventola, E. , Charles, C. , & Kaltenbacher, M. (2004). Perspectives on multimodality. Amsterdam, Netherlands: John Benjamins Publishing Co.
Tuesday, January 7, 2020
Building the Panama Canal Essay - 1697 Words
Known as one of the greatest engineering feats in all of history, the Panama Canal is an essential asset for international trade and travel today, uniting the Atlantic and Pacific oceans across the Central American Isthmus in Panama, Colombia. Its construction required the perseverance, innovation, time and money of at first, France and of second, America. Construction began with Frenchman, Ferdinand de Lesseps at the helm of the project in the early 1880’s; however, dreams of a Central American canal were had as early as the 1500’s with the Spanish and Christopher Columbus. His plan was to dig a sea level canal, similar to a successful one he had made previously. But after nearly 8 years of futile labor, and lack of progress, Lesseps†¦show more content†¦The very river that kept destroying the labor and engineering of the workers, along with causing the mudslides that buried them. After, spending about $287 million and 20,000 worker’s lives, while makin g little progress in 8 years, it was no wonder why Lesseps quit the canal, in December 1888. However, the reason why so many workers had died was confounding to the French. Why had disease struck so profoundly? Thanks to Walter Reed, the answer was discovered. Walter Reed was an American Physician whose contributions to medical science were astounding. He is the youngest man to ever have earned a MD at University of Virginia at age 19. It was he who led the research team in discovering the cause of Yellow Fever. His research was risky though, experiments had to be done on human volunteers. In that, he had to deliberately infect humans to test the strain of disease. Speculative, as it may have been his research produced results in the end. He and his team were able to conclude that the Yellow Fever was not spread through the people infected with it, but by disease carrying mosquitoes. His discovery not only allowed the United Sates to resume construction of the Panama Canal, it also gave start to new fields in medical science such as: epidemiology and biomedicine. In appreciation of his work, heShow MoreRelatedThe Building of the Panama Canal539 Words  | 2 PagesThe Building of the Panama Canal In order to get to the Pacific Ocean from the east coast of the United States you must either, go around Canada, go around South America, or go all the way around the world. These were the only ways to get to the Pacific from the Atlantic Ocean until 1914. The most common way the American navy would get there was around South America. In many instances when there was problems on the west or east coast that needed naval intervention it took a significant amountRead MoreThe Amazing Achievement Of Building The Panama Canal Did Not Come Without Great Loss1517 Words  | 7 PagesThe astounding achievement of building the Panama Canal did not come without great loss. Within great achievement and betterment of the world, sometimes comes great tragedy. Great change also doesn’t happen without a strong fight. The workers who helped build the canal knew what they were up against. They knew that famine, disease, dangerous jobs, and a great deal of loss of human life laid ahead, but these workers were willing to sacrifice everything to see this canal built. They knew the economicRead MorePanama Canal Essay902 Words  | 4 PagesPanama Canal Essay The canal was the best thing that ever happened to Panama. The Panama Canal was started under President Roosevelt and completed by his successor, William Howard Taft. The canal was built across an isthmus, a narrow body of land that connects two larger land areas, which connects North and South America. In some places in Panama the isthmus is only 50 miles across. The French started the canal in the late 1800s. They had just built the then famous Suez Canal with relative easeRead More Panama Canal Essay888 Words  | 4 PagesPanama Canal Essay The canal was the best thing that ever happened to Panama. The Panama Canal was started under President Roosevelt and completed by his successor, William Howard Taft. The canal was built across an isthmus, a narrow body of land that connects two larger land areas, which connects North and South America. In some places in Panama the isthmus is only 50 miles across. The French started the canal in the late 1800’s. They had just built the then famous Suez Canal with relative easeRead MoreExisting Canals in the World: The Panama Canal and The Suez Canal1642 Words  | 7 PagesIntroduction Canals are human-made and completely subject to the sovereignty of the state in which they are located. Canals are internal waters that have no right of innocent passage through canals. Typically, there are only two canals in the world - Panama Canal and Suez Canal. Panama Canal opened on 15 August 1914 with a total length of 80.5km (50 miles). Panama Canal is the integral link for shipping traffic from the Pacific and Atlantic Ocean in North U.S. (refer Fig. 1). Panama Canal consist aRead MoreThe Great Moai Statues Of Easter Island1200 Words  | 5 Pagesbe or what you don’t want to be. Even the buildings you make would be the same from a normal house to a normal office building. The â€Å"Panama Canal†was one of the most useful canals ever built and they were made to for one reason and that was to transport goods. This was somethings everyone needed to solve at that time(1900s). The great Moai statues of Easter Island are also great structures and are really treme ndous to the eye. These buildings and canals were made to one purpose they had to do somethingsRead MoreEssay about The Panama Canal1533 Words  | 7 PagesThe Panama Canal For centurys man has used water as way to get from one place to another very quickly. The Panama Canal is no exception. From around the start of the 16th century people have been trying to find a way to cut a canal across the Isthmus of Panama. Many misfortunes and deaths have been sacrificed to obtain this goal. Finally in 1914 the American had completed one of the greatest feats of all time the Panama Canal, cutting a many months journey to nine hours. Read MoreThe Panama Canal1413 Words  | 6 PagesShey Gibson Mr. Grate World History Period 2 5 December 2015 The Panama Canal The Panama Canal is the only canal in the world to link the Atlantic and Pacific oceans together. It was built in the country of Panama and first used on August 15th of 1914. It became one of the most useful canals in the world for trading and transportation. In my opinion, the creation of the Panama Canal served as a significant human feat because the level of construction that it required had never been done beforeRead MorePros And Cons Of Imperialism853 Words  | 4 Pagesthat no, the U.S. did not have the right to build an empire in the Caribbean and Pacific. Building in these areas caused many conflicts such as the Spanish-American War and the Panama Canal. In the building of the Panama Canal, the overall benefits were outweighed by problems such as diseases, and the cost was exceedingly high. The idea of freedom was also a frequent topic that occurred throughout the building of the empire. These problems that occurred through the rise to world power all convey thatRead M orePanama Canal is a Man-made Link to World Travel1754 Words  | 7 Pageschallenging man-made resources was completed. The Panama Canal is an extraordinary part of world history because it links two oceans and eliminates the hazardous voyage of ship travel around the tip of South America. This exceedingly difficult engineering project is even known to be one of the seven wonders of the industrial world. The canal is still beneficial today, and it will always be an aid to the world. Although the building of the Panama Canal took years of planning, caused disease and death
Monday, December 30, 2019
Marketing Plan For A Company Headquarters Essay - 1958 Words
Mission Statement: This product is for all consumers at any age. The product should help not only keep track of your fitness and sleep but also help you create a better schedule for your own health. This is wearable tech that will keep track of workouts, steps, and all manner of sleep. This technology will make it easier for everyone to sleep the right amount of time every night. Company Information: This company headquarters is in San Francisco we are a globe leader in wearable tech. the company was founded December 1, 1999 by the CEO Hosain Rahman and Alexander Asseily founded this company at Stanford. The founders had a huge role in the creation and development of this company they started it from the ground up. The company has been hiring many employees from the start now the number is unknown it is believed to be somewhere in the thousands. Growth of the company: This new product that we are trying to create will change the way people see how they live. Right now, at we are revising one of our product that focuses more on sleep. For many years, there has been substantial growth. The product that we have been developing have helped many people understand what they need to do to be more health. We are working hard every day to change the way that you and everyone looks at health. We have had a lot of success with many of our products over the years and many people rave about how well our products work. The jawbone up has been used effectively by the public to help growShow MoreRelatedThe Role Of Chief Role Of Chief Financial Officer952 Words  | 4 Pagesthree former Coffee Hut associates. Over the next few years, GC3 expanded into Cincinnati and Cleveland, but have kept Columbus as their regional headquarters. Moving forward, GC3 grew with the purchase of Great Scoops and DaDeli. Due to this extreme growth, and the need for centralized decision making, most of GC3 staff will reside at the company’s headquarters, aside from store managers and administrative staff. With the continued growth, it is important to develop a corporate structure. The threeRead MoreImplement Plan for Eagle’s Nest Hotel Inc Essay1552 Words  | 7 PagesImplement plan for Eagle’s Nest Hotel Inc Human Resource Department [pic] Name: Xiong Words: 1507 Table of content: Overview....................................................................................................................................3 Impact of human resource department.......................................................................................3 Time plan..........................................Read MoreFinancial Portion Of A Business Plan For A Startup Business1162 Words  | 5 Pagesmary purpose of this project is to create the financial portion of a business plan for a startup business. An overview of the chosen business model will be provided with advantages and disadvantages of company-operated stores versus franchise businesses. Elements of the financial plan including a description of the financing model, financial projections, and a risk assessment will be presented. Finally, predicted rates of return on the investment will be provided based on investors’ contributionsRead MoreMarketing Analysis : Marketing Audit1229 Words  | 5 Pages1.1 Marketing Audit Marketing audit can be defined as a study, inspection, review and/or evaluation of marketing activities of any company. Basically, it estimates the marketing environment of the company, aims, strategies, and policies of the company. After evaluation of marketing plans and strategies, it has to identify the mistakes, weaknesses, insufficiencies, complications and other issues to be encountered in firm’s marketing purposes. The final outcome of the marketing audit recommends measuresRead MoreA New Jersey Based Clothing Retailer Essay1217 Words  | 5 Pageseconomy standpoint, rebuilding within the community will show the public, as well as shareholders, that TT is a socially responsible company. With one third of the country’s GDP coming from the apparel industry, it is imperative to the local economy to keep such production facilities in operation. An opportunity for TT to explore is aligning itself with a causal marketing initiative that benefits the victims of the d isaster. For example, a portion of the fall line sales could be donated to supportingRead MoreDifferent Levels Of Market Involvement And Modes Of Entry Essay1251 Words  | 6 PagesDifferent levels of market involvement and modes of entry. In global marketing, the marketing across the national boundaries lies between the potential complexities of international marketing which precisely defines what is involved in it. On the other hand the orders received from other national boundaries are responded by the independent broker too. The company is also involved in the transaction of selling its products and services to the broker with some efforts put in along with the considerationsRead MoreBurger King Marketing Analysis Essay1064 Words  | 5 Pagescore competencies in its marketing and product strategies, thereby leveraging market share. Burger King uses a dispersed configuration for day to day operations as the majority of their restaurants are franchises with local suppliers. Yet Burger King Headquarters uses a concentrated configuration for marketing and development of products, as well as pricing. This centralization of marketing assists all franchises worldwide and provides the greatest value for the company, but the direction of availableRead MoreA Marketing Flyer Plan For Xyz Construction, Inc.1606 Words  | 7 PagesA MARKETING FLYER PLAN FOR XYZ CONSTRUCTION, INC. Introduction XYZ Construction, Inc. is a privately owned company founded as a family business in the 1950s (SKS7000 Syllabus, 2012, p. 2). The company specializes in horizontal construction work, including roads, airfields and bridges. (SKS7000 Syllabus, 2012, p. 2). The owners have decided to transform the business from one of private ownership to public ownership and plans for its Initial Public Offering (IPO) in 12 months (SKS7000Read MoreCvs - Web Strategy1551 Words  | 7 Pageshand. After studying the possibilities CVS decided to acquire Soma.com and gradually (less than 3 months) turn it into CVS.com. There were many challenges during the process: coordinating a bicoastal organization (Soma.com headquarters were in Seattle and CVS headquarters were in Rhode Island), determining how the reimbursement were going to be handle for online purchases, building brand awareness and increasing traffi c and sales on the new channel (the Web). This paper intends to analyze CVS’Read MoreMarketing Strategy : A Competitive Advantage1712 Words  | 7 PagesThe marketing strategy pursued by a company is dictated by many factors, including size, product category, competition, and organizational structure. Strategy as defined in the text is â€Å"a planned set of actions employed to make best use of a companies core competencies to gain a competitive advantage†. (1) Implementing a successful internationalization business strategy is not confined to large MNEs, increasingly small to medium enterprises find them selves operating in a global market. A business
Subscribe to:
Posts (Atom)